• This case study explores the creation of a financial wellness platform designed to bring clarity and confidence to personal finance. The design thinking process was grounded in research-driven empathy, uncovering how users experience anxiety and uncertainty when managing money.

    Through a human-centered approach, Dreamplan’s web app transforms complex data into intuitive, visually engaging insights. The platform empowers users to plan, forecast, and make informed financial decisions with ease.

  • The focus is on designing a financial planning experience that is intuitive, transparent, and emotionally reassuring. The goal is to empower users to take control of their finances with confidence, transforming complex information into clear insights that support long-term financial well-being.

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  • Nabogo, a growing startup focused on carpooling solutions, sought to improve its platform by better understanding the needs of commuters in municipalities and business parks. Through user research, including interviews and data analysis, the team developed user personas and journey maps to inform both design and business strategies. These insights revealed pain points and opportunities for improvement, leading to enhancements in the user experience. By positioning Nabogo as a seamless part of the public transportation ecosystem, the company aligned its platform with long-term growth goals, ensuring it meets the diverse needs of its users.

  • To improve Nabogo's carpooling platform by understanding user needs, creating personas and journey maps, and identifying pain points. The goal was to enhance the user experience and align the platform with Nabogo’s growth, positioning it as a key part of the public transportation ecosystem.

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  • This case study explores A-View, a Danish fast fashion brand, as they embark on the transformation of their e-commerce website. Dissatisfied with their current template-based site, A-View is committed to creating a new web application and website that priorities the modern shopper's experience.

    The study delves into the challenges faced, the innovative strategies employed, and the resulting impact on A-View's online presence and customer satisfaction.

  • The mission of the case study is to redesign A-view's e-commerce website, aiming to enhance user experience, boost online shopping satisfaction, and increase the website's conversion rate by at least 25%. The primary objective is to create a user-friendly, responsive platform that replicates the in-store shopping journey, positioning A-view as a prominent player in the fast fashion e-commerce market.

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  • A six-month project to develop a robust customer database and lay the foundation for a comprehensive customer journey map. My work involved gathering and verifying data across departments while establishing direct feedback channels with customers to ensure accuracy. By setting reliability parameters, I increased data credibility to 95%, enabling the company to make data-driven, customer-centered decisions. We also strategically planned for this database to be AI-driven, ensuring scalability and adaptability for future needs.

    As UX/UI Designer, we aimed to make version 4 of the robot control software highly intuitive. Through weekly usability and A/B testing, we gathered feedback to refine the interface. Collaborating closely with developers and stakeholders, we crafted a user-centered design that aligned with both user needs and business goals, resulting in a effective interface.

  • To create a robust customer database and a customer journey map that increases data reliability and highlights pain points, enabling the robotic company to make data-driven decisions that support sustainable growth and improved user experiences.

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  • This case study unveils the development of a wellness app designed for neurodivergent individuals, with a focus on ADHD challenges. The design thinking was rooted in empathetic research. Through innovative features like "Task at Hand", an AI-powered Companion Chat and Community chat, the app addresses distractions and loneliness.

    This exploration showcases the transformative potential of inclusive design, illustrating how technology, guided by empathy, can redefine wellness solutions.

  • The focus is on creating a user-friendly interface that is intuitive and accessible, taking into account the ADHD requirements of the users. The goal is to prioritise inclusivity and emotional well-being, creating a sense of belonging and community among the users.

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