______,
and UX/UI designer.
hectorfdez90@gmail.com
PROJECTS
PROJECTS
App-titude for ADHD
In this case study, my mission is to empathetically craft a user-friendly and inclusive experience for individuals with ADHD. By understanding unique challenges and prioritising emotional well-being, I aim to create a solution that enhances user lives and embrace a sense of belonging.
Fashion
E-commerce for A-view
In this case study the scope was to redesign A-view's e-commerce website, aiming to enhance user experience, boost online shopping satisfaction, and increase the website's conversion rate by at least 25%. The primary objective is to create a user-friendly, responsive platform that replicates the in-store shopping journey, positioning A-view as a prominent player in the fast fashion e-commerce market.
City Mobility
This case study delves deep into the realm of urban mobility, unraveling a story where innovation, user-centric design, and real-time solutions converge. Join us as we navigate the cityscape, transforming challenges into opportunities, one commute at a time!
Heuristic Analysis of Wish App
Explore how Wish app's cluttered interface and navigation hurdles violate essential heuristic principles. Through iterative improvements this case study showcases how the app evolved into a more intuitive, inclusive, and user-friendly platform.
Figma, components, HTML,
INTERVIEW & RESEARCH skills,
Photoshop, user research,CSS
